Executive Overview
This roadmap outlines a comprehensive timeline and execution plan to establish, grow, and scale MoreMor’s global, multilingual, multi-currency online booking platform, which will include web and mobile applications. This plan details the key milestones, investments, and team requirements over a 5-year timeline to achieve global scalability, competitive advantage, and sustained profitability.
Year 1: Foundation and Development
Key Objectives:
- Finalize contracts with four reliable IT and hotel data suppliers.
- Build and launch the core platform with multilingual and multi-currency support.
- Integrate XML data from suppliers.
- Secure a robust payment gateway compatible with global transactions.
- Establish office infrastructure, hire initial staff, and commence branding initiatives.
Deliverables:
- Fully functional multilingual, multi-currency website.
- Signed agreements with hotel data suppliers.
- Integrated XML feed for real-time hotel booking data.
- Office setup, including furniture and technology.
- Initial marketing and branding materials.
Investment Allocation:
- Website development and design: $80,000
- XML data integration (4 suppliers, $50,000 each): $200,000
- Payment gateway integration: $10,000
- Office rent and setup: $50,000
- Hiring initial team (10 staff: IT, operations, marketing): $300,000
- Marketing and branding: $30,000
- Legal, licensing, and miscellaneous: $50,000
Year 2: Platform Launch and Market Penetration
Key Objectives:
- Official launch of the platform globally.
- Establish call center and 24/7 live chat support.
- Drive user acquisition through digital marketing, SEO, and partnerships.
Deliverables:
- Call center operational with trained staff.
- Implementation of digital marketing campaigns.
- Initial user base established in key regions.
Investment Allocation:
- Marketing campaigns: $100,000
- Call center setup and staffing (10 agents): $200,000
- Server maintenance and scaling: $20,000
- Additional hiring (5 support staff): $100,000
- Taxes, insurance, and operating expenses: $90,000
Projected Revenue:
- Target: $200,000 by Year 2 end.
Year 3: Expansion and Feature Enrichment
Key Objectives:
- Introduce tour, local experience, and transfer bookings.
- Strengthen partnerships with regional travel agencies.
- Implement loyalty programs to drive customer retention.
Deliverables:
- Platform upgraded to include tours and transfer options.
- Loyalty programs implemented.
- Partnership agreements with travel agencies in multiple regions.
Investment Allocation:
- Development of new features: $50,000
- Expanded marketing efforts: $150,000
- Additional hiring (regional managers, marketing team): $150,000
- Call center expansion (5 additional agents): $150,000
- Taxes and operating expenses: $110,000
Projected Revenue:
- Target: $500,000 by Year 3 end.
Year 4: Flight Ticket Integration and Mobile Apps
Key Objectives:
- Secure IATA membership and integrate flight booking services.
- Launch dedicated mobile applications for Android and iOS.
- Introduce bundled packages (hotels, flights, transfers).
Deliverables:
- Mobile applications with full functionality.
- Flight booking system integrated.
- Bundled offerings available on the platform.
Investment Allocation:
- IATA membership and flight integration: $200,000
- Mobile app development: $50,000
- Global marketing campaigns: $200,000
- Hiring flight specialists and support staff: $200,000
- Taxes and operating expenses: $130,000
Projected Revenue:
- Target: $1,000,000 by Year 4 end.
Year 5: Global Scaling and Optimization
Key Objectives:
- Expand operations to underserved markets globally.
- Monetize through premium packages, ads, and upselling.
- Optimize operational processes to increase profitability.
Deliverables:
- Platform operational in 50+ countries.
- Premium and ad-monetized offerings live.
- Automated systems for operations and cost optimization.
Investment Allocation:
- Marketing and global campaigns: $300,000
- Office and operational expansion: $100,000
- Staff expansion (IT, marketing, operations): $200,000
- Taxes, insurance, and miscellaneous expenses: $130,000
Projected Revenue:
- Target: $2,000,000 by Year 5 end.
Total Budget Breakdown (5-Year Investment)
| Category | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Total |
|---|---|---|---|---|---|---|
| Development & Setup | $300,000 | $0 | $50,000 | $250,000 | $50,000 | $650,000 |
| Marketing & Branding | $30,000 | $100,000 | $150,000 | $200,000 | $300,000 | $780,000 |
| Staffing (IT, Call Center) | $300,000 | $300,000 | $300,000 | $400,000 | $200,000 | $1,500,000 |
| Taxes & Insurance | $50,000 | $90,000 | $110,000 | $130,000 | $130,000 | $510,000 |
| Office & Infrastructure | $50,000 | $20,000 | $40,000 | $50,000 | $50,000 | $210,000 |
| Miscellaneous Expenses | $50,000 | $20,000 | $50,000 | $60,000 | $50,000 | $230,000 |
| Total | $780,000 | $510,000 | $700,000 | $1,090,000 | $780,000 | $3,860,000 |
Equity Valuation and Investment Breakdown
Total Investment Required: $3,860,000
Post-Money Valuation: Estimated at $12,000,000.
Equity Offered:
- Each 1% equity is valued at $120,000.
- Investors contributing the full required amount will collectively own 32.2% of the company.
Summary
This roadmap ensures a structured approach to building and scaling the MoreMor platform into a global leader in online bookings. With a multilingual, multi-currency platform, a strong marketing strategy, and a robust operational plan, MoreMor is poised for sustainable growth and profitability within 5 years. For detailed information, visit MoreMor Business Plan.